Nation One Fertilizer Scheme – Bharat Brand
October 2, 2022, One Nation One Fertilizer scheme is going to be launched under
which all fertilizers would be sold under
the same brand ‘Bharat’.
and Important Provisions of ONOF:
Nation One Fertilizer scheme which was renamed by the government to Pradhan Mantri
Bhartiya Janurvaruk Pariyojna (PMBJP) is
going to be launched on October 2, 2022 in which all the fertilizers are sold
under one brand name Bharat.
states that all the companies should brand their product as Bharat and the bags
should contain PMBJP as their logo, which would occupy two third of the
printable area and the one third of the bag shall contain the companies emblem
and other details as per the regulations.
of the scheme is to bring transparency in the system by controlling the companies
from black advertising. Also the manufacturers are not allowed to buy the old
bags from 15th September 2022 and also asked to discard old designs
by December 12, 2022.
of ONOF and Approaches of Fertilizer companies:
the major benefit of this scheme includes reduction of brand-wise demand. For
eg., In Maharashtra, Uttar Pradesh based company had sold their fertilizers
which created demand for this particular product and people does not wanted to
buy the local products which are the same that lead to brand-wise demand.
the other hand, selling fertilizers under the same brand name, fertilizer
companies felt that they would not be able to reach farmers and it would
destroy their brand name and marketing value and it would also be difficult to
promote their products.