Current Affairs

One Nation One Fertilizer Scheme – Bharat Brand


One Nation One Fertilizer Scheme – Bharat Brand

On October 2, 2022, One Nation One Fertilizer scheme is going to be launched under which all fertilizers would be sold under  the same brand ‘Bharat’.

Objectives and Important Provisions of ONOF:

One Nation One Fertilizer scheme which was renamed by the government to Pradhan Mantri  Bhartiya Janurvaruk Pariyojna (PMBJP) is going to be launched on October 2, 2022 in which all the fertilizers are sold under one brand name Bharat.

It states that all the companies should brand their product as Bharat and the bags should contain PMBJP as their logo, which would occupy two third of the printable area and the one third of the bag shall contain the companies emblem and other details as per the regulations.

Objective of the scheme is to bring transparency in the system by controlling the companies from black advertising. Also the manufacturers are not allowed to buy the old bags from 15th September 2022 and also asked to discard old designs by December 12, 2022.

Benefits of ONOF and Approaches of Fertilizer companies:

One of the major benefit of this scheme includes reduction of brand-wise demand. For eg., In Maharashtra, Uttar Pradesh based company had sold their fertilizers which created demand for this particular product and people does not wanted to buy the local products which are the same that lead to brand-wise demand.

On the other hand, selling fertilizers under the same brand name, fertilizer companies felt that they would not be able to reach farmers and it would destroy their brand name and marketing value and it would also be difficult to promote their products.
One Nation One Fertilizer Scheme – Bharat Brand